While having conversations with tech decision makers, we get to understand their technology challenges, their projects, how they like to learn and what content would help inform both their personal development and company technology purchase decisions. Double up the phone conversations with content preferences and digital behaviour, we tend to hit the nail on the head when it comes to prospect intent and subsequently interest levels too.
of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success.
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Content Syndication
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Marketing Qualified Leads
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Sales Qualified Leads
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QA Process
Quality is never an accident; it is always the result of intelligent effort.
Linkedin QA Check :
The prospect should have 100+ connections or working with the same company for more than 5 yrs. Profile is verified on google or other publicly available sources.
Email Validation :
Emails are validated using tools such as Never bounce and Xverify. These are only for successful leads. This report is shared with the QA and email marketing team.
Asset Delivery :
The email marketing team would then send out the assets to the leads. We use Sendgrid, Mail Chimp & Zoho. The delivery report is shared with the QA team.
Project Manager Review :
Project Manager double checks all the information captured against the campaign parameters along with checking the Sendgrid and email validation tool report.
